- Project context
- Tourismusverband Silberregion Karwendel (regional tourism association) · Implementation with M-Pulso / duftner.digital
- Timeframe
- My involvement ran from December 2017 to the end of 2025 · App launch in June 2018 · TEAM extension in 2023
- My role
- Long-term project support, requirements clarification and coordination between the tourism association and the technical team
The challenge
A digital guest card connects guests, accommodation providers, the tourism association and local partners. Offers, eligibility and redemption all need to work together across that network.
My contribution
I supported the project from December 2017 to the end of 2025. I connected the tourism association’s requirements with the technical implementation and helped coordinate the organisations involved. This included developing the existing system for additional uses.
Implementation
SILBERCARD gives guests access to regional offers and lets them redeem those offers with participating businesses. In 2023, SILBERCARD TEAM extended the existing system to provide benefits for tourism employees.
Results and milestones
- Project commissioned in December 2017
- App launched on 18 June 2018
- SILBERCARD TEAM extension in 2023
- My involvement through the end of 2025, documented in the 2026 client reference
Sources include the project presentation ‘AR Sitzung 1909’, the digital guest card communications plan of 6 August 2020, the SILBERCARD TEAM press release of April 2023 and Elisabeth Frontull’s client reference of 12 October 2026.
Current status
This case covers my involvement through the end of 2025. The image shows the demo guest card from the 2018 launch. The TEAM extension came later, in 2023.
ExperienceLong-term project support · Partner coordination · Digital processes · Product development